Press Kit

LoveFestSF is San Francisco's free outdoor electronic music block party, celebrating love, music, and culture on the streets of the city. Founded as a community-driven response to bring people together through art and sound, the festival transforms Larkin Street into a vibrant four-stage music experience.

Featuring a curated lineup of local DJs spanning house, techno, deep house, and more, LoveFestSF showcases the best of the Bay Area's underground music scene. The festival also includes food vendors, art installations, and community programming.

LoveFestSF 2025 is organized by a passionate team of SF music lovers and community builders, with support from Value Culture, AW3 Technology, The Music Alliance, and SFVibe.

Love Fest SF music and arts festival shares the love with the Tenderloin.

Tenderloin, San Francisco, CA (August 3, 2024): The 1st annual Love Fest SF, a community arts and music event in support of small businesses recovery, takes place in San Francisco's Tenderloin neighborhood on Saturday, August 3rd. This all-day free music and arts festival on Larkin Street between Eddy and O'Farrell from 11am – 6pm features local DJs and artist favorites in direct support of small businesses, and creates an experience to rediscover the Tenderloin and see the neighborhood in a different light with a bright future. The only thing to break a doom loop is a road block party made from love.

Love Fest SF is created by the Tenderloin Merchants Association led by Rene Colorado, Value Culture — a local non-profit organization developed by San Francisco native and event entrepreneur Adam Swig — and AW3 Technology's William Schulz. The event is also supported by the Civic Joy Foundation and SFMTA.

"When I started inviting people to be a part of Love Fest SF they would say 'why down there?' I saw all the great SF cultural activations happening like SOMA's First Thursdays, Bhangra and Beats in FiDi, the Chinatown Night Market, Fred Again with Skrillex at Civic Center, and the Dirtybird rave on the Embarcadero. The Tenderloin needs love too so I called up Rene Colorado."— Adam Swig

"Will and I have also been inspired by the Burning Man community where people go the distance to the desert for radical self-expression, arts, music, and to be whatever they want. You can do that every day here in the Tenderloin. We've built that into Love Fest SF with some of the most fun local EDM DJs and it supports the city where it counts."— Adam Swig

Love Fest SF features activations by Burning Man camp Octopus's Garden and San Francisco's Midwayville. EDM is a highlight, featuring DJs Borak, Justin Kan, Sailor Beast, AngNxcole, Chill Bill, Galen, Izik (Cloud 9), DJ Sep, Kenny Cordeiro, Tergel, Bisi, Via and Iris, Ol!v!a, Tosh, Source Zero1 and surprise guests — all popular in the SF nightlife culture and festivals like Lightning in a Bottle.

"As someone who has been involved in the festival community for many years, most recently LiB (Do LaB), I look forward to bringing that energy up to SF. The festival community is a great pairing to awaken Love Fest SF!"— Alicia Angeles (Sailor Beast)

Artist activations include Matt Milano, Hospitality House, Dragonessa and Dark Events, Colorful Weirdo, the Comedy Party, Brixton at Large, Scott Levkoff and Midwayville and more.

"With Burning Man at the end of the month, why not start it off here and bring that positive energy to a part of the city that really needs love. Come dressed to express and show some love."— William Schulz

LoveFest SF takes place on Larkin Street in Little Saigon, home to some of the area's most popular restaurants and shops. Festival-goers can support small immigrant businesses like Sweet Glory — a women-, immigrant-, and LGBTQ-owned cake shop — along with Lers Ros Thai, Pho 2000, Golden Lotus, Los Yucatecos, Lapats Thai, Lee's Sandwiches, and Rainbow Market and Deli. Fresh cuts at J&D Hair Studio or get outfitted at Tilted Brim, the Tenderloin's official clothier. All these small businesses are located on the LoveFest festival site. More vendors join the fun including Barcar and newly launched Palace Beverages, offering their non-alcoholic artful blend of adaptogens and citrus crafted drinks.

The Tenderloin Community First Responder Safety Ambassadors (CFRSA) are on site to greet visitors. Taking SFMTA to and from the festival is recommended. The event is all ages, free to the public, and attendees are encouraged to dress to express themselves.

"What we love about this festival is all the food and drink vendors are the businesses operating on Larkin street. They all need love right now due to the negative impact from the doom loop narrative. These mom and pop businesses welcome you to the Tenderloin."— Rene Colorado, Executive Director, Tenderloin Merchants Association

Graphic design by William Schulz.